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☆ TikTok creators fear for their livelihoods after U.S. lawmakers pass bill that could lead to ban
▼ + stars: | 2024-04-24 | by ( Zach Vallese | ) www.cnbc.com time to read: +7 min

"TikTok allows small businesses and creators to find their people in their community," Nichols told CNBC, ahead of the bill's signing. watch nowNichols joined a number of other TikTok creators in traveling to the Capitol to oppose a potential ban. TikTok creators and influencers, living far out of the realm of politics, have a very different concern. Tony Youn, a plastic surgeon with 8.4 million TikTok followers, said finding a big audience is difficult. WATCH: Senator Markwayne Mullin talks passage of Tiktok ban

Persons: Craig Hudson, Ophelia Nichols, Nichols, Biden, TikTok didn't, Shou Zi Chew, TikTok, Markwayne Mullin, CNBC's, Mullin, they'll, Zi Chew, Sen, John Fetterman, Anna Moneymaker, livestreams, Adam Mosseri, Tony Youn, Youn Organizations: Foreign, Capitol, Washington , D.C, CNBC, Oxford, TikTok, America Survey, Lawmakers, Communist Party, Russell Senate, ByteDance, Getty, YouTube, Meta, Facebook Locations: Washington , U.S, Alabama, Washington ,, Israel, Ukraine, Taiwan, It's, American, U.S, TikTok, United States

☆ A new version of TikTok that rewards you with Amazon vouchers and gift cards for watching videos is facing a crackdown in Europe
▼ + stars: | 2024-04-23 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

Read previewDigital regulators in Europe are clamping down on a new feature by TikTok that rewards users for consuming videos and interacting with creators, citing addiction concerns among children. The European Commission said on Monday that it had opened formal proceedings against TikTok Lite, a spinoff version of the TikTok app that uses less mobile data and launched in Spain and France in March. Users can earn such points on the Lite app by watching videos for up to 85 minutes daily. "We suspect TikTok 'Lite' could be as toxic and addictive as cigarettes 'light,'" said Thierry Breton, commissioner for the internal market in the EU. "The TikTok Lite rewards hub is not available to under 18s, and there is a daily limit on video watch tasks," the spokesperson said.

Persons: —, TikTok, Thierry Breton, Tiktok, TikTok didn't, Breton, it's Organizations: Service, European, Business, AFP, Digital Services Locations: Europe, Spain, France, EU

watch nowNearly half of Americans are concerned enough about TikTok being a threat to national security that they support banning the social media service or forcing a sale to a non-Chinese company, according to the latest CNBC All-America Economic Survey. The nationwide survey of 1,001 Americans revealed that 20% of participants said TikTok should be banned no matter what. Of survey participants who are also daily TikTok users, about two-thirds think the government should not prohibit the social media app. Known as "shoelover99" on the social media app, Nichols boasts more than 12.5 million followers. Differences among political linesAmong survey participants, 40% of Democrats were in favor of a ban or forced sale, while 38% were opposed.

Persons: it's, ByteDance, Shou Zi Chew, Ophelia Nichols, Nichols, TikTok didn't, Donald Trump Organizations: CNBC, America Economic Survey, Senate, U.S . Capitol, Capitol Locations: American, It's, Alabama

☆ TikTok's growth rate has collapsed. 'Life' may be getting in the way for its younger users.
▼ + stars: | 2024-03-12 | by ( Alistair Barr | ) www.businessinsider.com time to read: +6 min

This is especially true for young users who are now entering a new busy time of life known as adulthood. AdvertisementAfter demolishing the competition from 2020 through the first half of 2022, TikTok's DAU growth rate has collapsed. One interesting theory is that TikTok users are growing up and taking on new responsibilities that leave less time to watch videos. If some of TikTok's core users can no longer afford to spend an hour a day on the app, that's not good for business. This is not just meThe Wall Street Journal recently interviewed a few TikTok users in their 20s.

Persons: —, TikTok, it's, Brielle, There's, I'd, she'll, Keilah Bruce Organizations: Service, Evercore, YouTube, Facebook, Street Journal, Intelligence, Street Locations: TikTok

☆ Unemployed Gen Zer Shared Her Frustration With the Job Market on TikTok
▼ + stars: | 2024-02-07 | by ( Maria Noyen | ) www.businessinsider.com time to read: +5 min

A college-educated Gen Zer struggling to find a minimum-wage job shared her frustration in a viral video. Santos, who is based in Brooklyn, NYC, told Business Insider that she was working as a nanny until she lost her job in November 2023. AdvertisementAfter sharing her struggle on TikTok, Santos learned she's not aloneSantos made her now-viral video the day she went job-hunting in person. "Everyone's in the same position, whether they studied business, whether they studied marketing or anything else. She's now receiving job offers from strangersSantos said she's received job offers and opportunities from strangers who have seen her teary video.

Persons: Gen Zer, Lohanny Santos, Santos, she's, I'd, —, I've, I'm, She's, Zer Organizations: Business Locations: Santos, Brooklyn, NYC, TikTok

☆ A celebrity hairstylist's kids became viral sensations when they toured their mega-luxury playhouse — even catching the attention of Paris Hilton
▼ + stars: | 2024-01-05 | by ( Andrew Lloyd | ) www.businessinsider.com time to read: +4 min

Reality TV star Christina Oliva Cinque shared a video of her twins in their two-storey luxury playhouse. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The video then cut to show Anthony, who said he would resume the tour as his sister had a "meltdown." Paris Hilton also made an appearance in the comment section, asking which company had made the playhouse. The second TikTok didn't go anywhere near as viral, receiving 140,000 views and 57 comments which seemed much more positive.

Persons: Christina Oliva Cinque, —, Simona, Brenda Lee, Anthony, they'd, Paris Hilton, Cinque, she's Organizations: Service, Paris, Lilliput, Business Locations: New York City, TikTok, Instagram

☆ We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
▼ + stars: | 2023-11-11 | by ( Sebastian Cahill | Hannah Getahun | ) www.businessinsider.com time to read: +15 min

On TikTok, about a third of the content we watched were ads — but it didn't always feel that way. Other users have complained on the site that they are receiving ads "all over their FYP" or ads "every 6 videos." We focused solely on TikTok videos and slideshows and excluded TikTok stories and TikTok livestreams — even streams that were explicitly there to sell products, like QVC. The key difference is that you scroll past a TikTok ad. Kristen Schiele, a USC Marshall School of Business professor, told Insider we could see an increased ad volume since advertisers push more ad content around the holiday season.

Persons: TikTok, didn't, —, Hannah, Sebastian, TikTok livestreams, I'm, Trevor, I've, Kristen Schiele, Schiele, Soo Slick, Elizabeth Adeoye, Adeoye, she's, They've Organizations: Service, Intelligence, QVC, TikTok, Disney, USC Marshall School of Business, Amazon Locations: Southern California, Northern California, Bay, Nigerian

☆ Israel Launches PR Offensive As It Counters Hamas
▼ + stars: | 2023-10-17 | by ( Jack Newsham | Katherine Long | ) www.businessinsider.com time to read: +6 min

Israel has dropped 6,000 bombs on Gaza since October 7 after a Hamas attack killed 1,300 Israelis. "Armed Hamas terrorists infiltrated into Israel via a ground invasion and started going door to door slaughtering innocent Israelis. In the 10 days since the Hamas terrorist attacks, Israel has dropped roughly 6,000 bombs on Gaza . AdvertisementAdvertisementMore than 1,300 people died in Hamas' initial attack on Israel Oct. 7, which also injured 2,800 others, officials said. TikTok didn't respond to an emailed request for comment.

Persons: Israel, —, they're, Israeli Defense Forces didn't, TikTok, It's, didn't, Rovio Organizations: Service, of Foreign Affairs, YouTube, Angry, Apple, ISIS, Google, Ad, European Union, Reuters, Israeli Defense Forces, Hacker News, Twitter, Facebook Locations: Gaza, Israel, United States, United Kingdom, Washington ,, Europe, Finnish

☆ Social media apps are all starting to look the same. Here are the 4 biggest consequences of that and why creators will only get more rich.
▼ + stars: | 2023-04-03 | by ( Alex Kantrowitz | Big Technology | ) www.businessinsider.com time to read: +5 min

He writes that every social media app is unleashing the same pool of content, and one app will win. Social media feeds are melting together. This week, let's look at four key ways the growing homogenization of social media will likely play out:1. And though the U.S. has more to debate on its advisability, he's spot on regarding how the state of social media will factor. But when the format appears on TikTok, Instagram, YouTube, and Facebook, that type of standardization is appealing.

☆ TikTok has taken down 'poverty porn' videos of women shivering in mud baths and crying after a government banned them
▼ + stars: | 2023-03-05 | by ( Sam Tabahriti | ) www.businessinsider.com time to read: +2 min

TikTok has taken down "poverty porn" videos after Indonesia banned them, Rest of World reported. The trend involves showing women shivering in mud baths and sometimes crying. A woman who said she earned $600 in nine sessions said it was better than working for $2 a day. The trend known as "mandi lumpur," or mud baths, involves Indonesian women in their fifties and sixties sitting in a pool of water and mud while being shown on a TikTok livestream. The women could make about $130 per livestream, according to the man who claimed to be responsible for the trend, Rest of World reported.

☆ Why India banned TikTok — and what the US can learn from it, as pressure mounts for Biden to follow suit
▼ + stars: | 2023-01-07 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +6 min

To see what could happen if the US were to ban TikTok, analysts say to look at India. Why did India ban TikTok? What happened when India banned TikTokIn the summer of 2020, India banned 59 Chinese apps including TikTok, WeChat, Weibo, and QQ, an instant-messaging service owned by the internet giant Tencent. While the situation wouldn't be exactly the same, the US might face these questions if it decides to ban TikTok. "So if that continues to deteriorate, I can't imagine that that that doesn't increase the odds of some sort of TikTok ban."

☆ A tale of 2 tech giants: Struggling Meta is pulling back on offices in LA and NYC to cut costs, while TikTok is expanding
▼ + stars: | 2022-12-02 | by ( Daniel Geiger | ) www.businessinsider.com time to read: +3 min

TikTok is seeking 150,000 square feet in Los Angeles to more than double its footprint in the city. One of the leasing executives who spoke with Insider said TikTok had considered spaces from "Santa Monica to downtown" Los Angeles. Meta, meanwhile, has 260,000 square feet in Los Angeles at the Brickyard, a recently built office complex in Playa Vista. The diverging appetite for office space between TikTok and Meta underscores a change in fortune for both firms. A spokeswoman for Meta said the company would not comment on its LA offices or its plans for them.

☆ 2 new accusers say 'Durte Dom,' a former member of David Dobrik's Vlog Squad, preyed on them as fans
▼ + stars: | 2021-11-03 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +19 min

In a somber video, Zeglaitis shared his account of the evening and friendly text messages between him and Hannah. Another woman told Insider that she went to Zeglaitis' apartment in 2017 to film a clip for Dobrik's vlog. The two were fully clothed at the time, she said, standing just outside Zeglaitis' apartment in the hallway. They also said they were lured to Zeglaitis' apartment, which featured prominently in Dobrik's vlogs, by his social-media fame. I was just going along with what was happening," Jennifer told Insider.

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